Successes and Failures in Biotechnology Innovation Essay -- Business M

Successes and Failures in Biotechnology Innovation   Ã‚  Ã‚  Ã‚  Ã‚  When I first started this paper I would have to admit that I was pretty green in the field of Biotechnology, I had a brief understanding but nothing near an in depth understanding of the field. So when I first started looking for a success story, I tied my views on successful innovation in the areas that I am familiar with to the biotech field. The major theme that emerged was that successful innovation equals a product that produces quality profits for a company. After further research on the success of innovation, you do realize that profits may be the end goal of the company but success stems from a total company wide effort, that may start many years before a single cent of profit is ever realized.   Ã‚  Ã‚  Ã‚  Ã‚  In my opinion, you have to look at three major areas to see if a company successfully manages their innovation; at the company level, customer level, and the impact the innovation had on society. From the company viewpoint, you have to look at how well management set the company up to be innovators in a given market. Did they choose an industry that would provide the company potential for continuous growth? How did they utilize their employee base and acquire a strong base of knowledge to continually come up with new ideas in the area of interest they are trying to enter? In addition once a product is developed did they manage their intellectual property in the in a manner which provided themselves maximum protection? Finally you have to look at the end results of the innovation. Did they introduce an innovation that allowed the company revenue to grow, were they able to achieve a strong segment of market share, did this innovation have a positive effect on the co mpanies stock price, etc?   Ã‚  Ã‚  Ã‚  Ã‚  From the prospective of the customer you have to look at if the innovation introduced by the company successfully met their needs. Would this product help them save time and money and improve their overall business? How did they manage the channels to which deliver their products to their customers? Your customer will ultimately impact your final sales figures, if they view the product as a benefit to them and if you can meet the needs that the customer has you can have your innovation viewed as a success.   Ã‚  Ã‚  Ã‚  Ã‚  Finally from the standpoint of how the companies innovation had an impact on society. Was... ...sequence can be felt. With the world population soaring you will continue to see the emergence of genetically engineered crops to continue and you will be able to see who the winners and losers are within that industry based on how they handle the introduction of their products. Works Cited Current Status of Starlink Corn. 3 Jun. 2002. Starlinkcorn.com. 2 Feb. 2005.   Ã‚  Ã‚  Ã‚  Ã‚   Estes, Lane. Economic Analysis of Roundup Ready Soybeans. Feb. 2002. 2 Feb. 2005. Geo-Pie Project. Am I eating Soy Beans. 16 Aug. 2004. Genetically Engineered Organisms. 2 Feb. 2005.   Ã‚  Ã‚  Ã‚  Ã‚   Harl, Neil, Roger Ginder, Charles Hurburgh and Steve Moline. The Starlink Situation   Ã‚  Ã‚  Ã‚  Ã‚  25 Oct. 2000. AG Biotech Info Net. 2 Feb. 2005.   Ã‚  Ã‚  Ã‚  Ã‚   Harris, Andrew. GE Corn Pollution Spawns 30 Lawsuits. 18 Sept. 2002. Organicconsumers.org. 2 Feb. 2005. Monsanto Inc. Simply the Most Profitable Way to grow Soy Beans. Jan. 2005. Monsanto Inc. 2 Feb. 2005. Ruen, Jim. Biotech R&D Isn’t Just About Traits. Jan. 2005. Dealer and Applicator. 2 Feb. 2005. Starlink Corn. FSANZ. 2 Dec. 2004. Foodstandards.gov. 2 Feb, 2005. US 2000/01 Corn Exports Dented by Starlink. 10 Sept. 2001. Planetark.com. 2 Feb 2005.